REACT Engages Media in Naousa to Showcase Localised SIT Strategy Against Invasive Fruit Flies

In early September 2025, REACT hosted international journalists in Naousa, Greece, to showcase its localized Sterile Insect Technique (SIT) strategy against invasive Mediterranean fruit flies. Through hands-on demonstrations—from small-scale rearing to molecular diagnostics—the event highlighted how SIT can be adapted to Europe’s diverse fruit-growing regions. Led by experts from the Universities of Thessaly, Giessen, and Patras, the visit generated strong media coverage across Europe, positioning REACT as a model for integrating plant-health innovation with proactive science communication.