The researchers propose a paradigm shift: move control efforts to the OFF-season, targeting the sparse overwintering flies that survive the winter and begin laying eggs in early fruit. This “preventive rather than reactive” approach proved highly effective in simulations, reducing fruit infestation and pesticide dependence across southern, central, and northern Italy.

The study concludes that the success of biological methods depends on timing—acting early, before pests become visible, rather than waiting for monitoring thresholds to be crossed. It also underlines that these findings are relevant for other tropical fruit flies facing similar seasonal dynamics.

The outreach impact is already visible: over 20 media articles in Greek, French and English have been published since the visit. French broadcaster France 5 is preparing a dedicated feature for early 2026, extending REACT’s visibility to a mainstream European audience.

By engaging the media directly at the field site, REACT demonstrates not only a technical pathway for rapid containment and eradication of emerging fruit fly incursions, but also how proactive science communication can help plant-health innovation reach growers, regulators and the public before new pests become entrenched.